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Alpina watches began as a collaborative movement in 1883. A group that called
themselves “The Alpinists” formed to create the perfect watch, the Alpina.
Different members of the group in Geneva, Germany and Eastern and Northern
Europe manufactured various parts of the watch. In 1901 the trade name ‘Alpina’
was registered. In 1912, the first Alpina Chronometer Glashütte was finalized
and this model competed directly against the watch making artistry of the likes
of A. Lange & Sohne who even went so far as to take Alpina to court;
unsuccessfully. Continues below...
Alpina
Watch Collections
The Alpina brand continued
to gain traction after the First World War despite the dissolve of the horology
society that had originally collaborated on the watch making. A new association
that required members to apply to join them continued to contribute watches
under the Alpina brand name. The association gathered interest from other
parties and in 1929 merged with the American brand ‘Gruen’ to create the largest
horology collaboration of all time. This union was initially successful and
included joint developments with Rolex. However a difference in opinion between
Gruen and the Alpina brand in terms of pricing resulted in a dissolving of the
union in 1937.
The
Alpina watch brand continued to have highs and lows during the second world war,
and the introduction of the Quartz movement. The collaboration never really
recovered and Alpina missed the revival of the mechanical watch in the eighties
and nineties. Alpina watches were reduced to only being sold in as few as 30
shops in Germany. 2002 brought about the launch of three new collections called
Heritage, Startimer and Avalanche. These collections strive to attract
sportsmen of all endeavors and to reflect the strength and character associated
with the Alpina watch brand name.
Dealers:
If you are a dealer for Alpina watches and
want to list your website here, please email your request to
info@internationalwatchclub.com.
Be sure to include your website url as well as info on any other brands of
watches you carry.
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