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Lancaster WatchesThe Lancaster watches emerged in the year of 1992 as a private label of the brand Alvea, in Switzerland. Alvea was the concept of four business people whose main ambition was to gain notoriety in the watch market by ventures with FILA and MISSONI timepieces. This eventually gave birth to a novel Lancaster wristwatch collection. Continues below... Lancaster Watch Collections The premier collections of the Lancaster watches consisted of mechanical wristwatches crafted intricately to create a union of technological complications and resplendent designs. The watch brand earned an esteemed name among its peers and was regarded as a symbol of exclusiveness since it fabricated a countable number of timepieces. A small quantity of wristwatches was sold in Italy. This was the scenario of Lancaster until 1995. But Alvea had something different in its mind; it pondered on changing the existing picture- an industrial distribution of Lancaster watches was in its card. The Lancaster mechanical timepieces were metamorphosed into analogical ones. But the resurrection of the new model took place in only a single year and the brand captured the opulent market in Italy by storm. Coming in contacts with the world market in the Basel international fair of timepieces in 1997, Lancaster watches commenced distributing its playful sports watches in Spain, France, Columbia, Greece, Lebanon, Saudi Arabia in the same year. Lancaster, one of the pioneering brands to fabricate luxury and fashionable watches is now one of the major watch brands in the world. Lancaster watches |