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Longines Watches
Renowned around the world as a leading watch brand, Longines is a household name in watch circles. Now a part of the Swatch Group, Longines watches continue to be sought after worldwide under the strength of the corporate group. It is the history and quality of Longines watches that have made them so very successful in this competitive marketplace. Continues below...
Longines Watch Collections
Since 1832, Longines has been involved in the development of time keeping and recording instruments. A famous event and possibly the key publicity turning point for the brand occurred in 1912 when Longines supplied an electric wire at the beginning and the end of a race to record the time. This event has subsequently meant that Longines has been awarded the honor of the official timekeeper at many international sporting events including the Olympic Games, both summer and winter. Of a more historic nature, Longines timed the first solo flight by Lindbergh.
The two icons used in Longines advertising are Audrey Hepburn and Humphrey Bogart. The class and elegance of these two famous entertainers is well represented by the Longines watch brand. The now famous slogan of Longines watches is “Elegance is an Attitude”.
Longines boasts over 50 milestone products beginning with their first pocket watch in 1867, followed by their first wristwatch in 1902 and frequently over the next 100 years. Many of these Longines watches plus other historic artifacts from the long history of the company are housed in a museum in St Imier in Switzerland, the original founding place of the company. In 1832, Auguste Agassiz began fabricating watches in St Imier, and his company was later passed through the family to Ernest Francillon who then took the business from cottage industry to a thriving business.
Longines watches